Tweeting to your customers
What makes Twitter so special is how it lets companies connect with their followers on a personal level. By tweeting to their customers, it makes corporations' clientele feel as though they are part of their family.
The ability to tweet at somebody or something creates a two-way communication that has never been seen before. Companies can now reach out to their potential markets about what they would like to see, what is going well, and what the company could improve on. This instantaneous feedback gives each customer a voice to be heard, which in turn makes the customer feel good about themselves because they are actively contributing to a beneficial change.
Promotional advertisement is another way Twitter effectively reaches markets. You can see this when Dutch's sent out a tweet saying "First person that comes to Dutch's and says 'I want a twitter burger' gets a free burger!!."
Twitter also does an excellent job at letting companies notify their markets of when new and exciting updates are ahead. This is essential because it gives companies a heads up of whether or not a product will or will not fit into their targeted market. They do this by looking at customer reactions. For example, when Google announced their innovative "Google Glasses" people could not stop talking about it.