twitter's unparalleled speed
Before social media, news came either from your TV or from newspapers. That all changed when devices such as Twitter and Facebook came out. People could now hear/read the latest updates almost minutes after something has happened.
During the Superbowl this year a power outage took out all of the lights in the New Orleans Superdome. Oreo then took it upon themselves to capitalize on this and created--within minutes of the lights going out--the ad seen on the left. It has since been hailed as a brilliant marketing tactic because of its quickness, creativity, and extremely low cost.
Twitter's ability to communicate to hundreds of millions of people is also an integral component to its sheer marketing power. Never has any mode of communication been able to reach so many people at such an immediate rate.
Using comedic entertainment is also one of the many perks of Twitter. Oreo did a great job of utilizing this idea by tweeting out YouTube videos to go along with their "Cookie or Cream" campaign.
During the Superbowl this year a power outage took out all of the lights in the New Orleans Superdome. Oreo then took it upon themselves to capitalize on this and created--within minutes of the lights going out--the ad seen on the left. It has since been hailed as a brilliant marketing tactic because of its quickness, creativity, and extremely low cost.
Twitter's ability to communicate to hundreds of millions of people is also an integral component to its sheer marketing power. Never has any mode of communication been able to reach so many people at such an immediate rate.
Using comedic entertainment is also one of the many perks of Twitter. Oreo did a great job of utilizing this idea by tweeting out YouTube videos to go along with their "Cookie or Cream" campaign.